About

WHO WE ARE Founded in 2009, Intensity was born out of a lifelong passion for fitness and peak performance. With roots dating back to 1995, when Jamal Hamid began his career as a strength and conditioning coach at 18 years old, the Intensity brand represents decades of experience, dedication, and innovation. In 2009, Jamal established Intensity alongside a clothing apparel line, and a decade later, in 2019, it expanded into the supplement industry now named IntensityLabs. Designed for athletes who demand more from their training, IntensityLabs combines cutting-edge athletic performance strategies with holistic health principles. Our mission is to empower every athlete, from beginners to elite competitors, to achieve their best.

WHAT WE DO At IntensityLabs, we offer more than just premium supplements; we deliver comprehensive solutions to elevate athletic performance. Our expertly crafted workout programs cater to every level, from beginner to advanced, targeting specific goals like strength building, agility, speed, and muscle development. With a focus on recovery, injury prevention, and overall health, our training philosophy embraces both the mental and physical aspects of peak performance. Whether you’re training at home, in the gym, or on the field, IntensityLabs provides the tools you need to excel.

WHY WE DO IT Since the inception of Intensity, Jamal's driving force has been a belief in pushing past boundaries and redefining what’s possible. At IntensityLabs, we are inspired by the relentless pursuit of excellence. By leveraging over 25 years of expertise and the latest scientific research, we deliver high-performance supplements and training programs that fuel the body and sharpen the mind. Our goal is simple: to help gym-goers and athletes to break through barriers, dominate their sport, and achieve peak performance both physically and mentally. We envision a future where every person has the resources and support to unlock their full potential.